In private have done that many times, but in public they have no incentive to do it. What tends to be reported are the people that are unhappy, but we very rarely see anyone who’s talking about… In the entire existence I don’t think I’ve ever seen a single artist saying ‘I’m happy with all the money I’m getting from streaming,’” Ek said to Music Ally. “Even today on our marketplace, there’s literally millions and millions of artists.

“It is clear that the pro rata model favors the few top-tier artists who get the biggest amounts of ,” Digital Media Finland shared with Rolling Stone in 2018. Each song’s earnings are based on how much that song is played but in comparison with the streaming service’s most popular tracks. Royalties on Spotify operate through a “pro-rata” format. They get priority placement on the company’s curated playlists while smaller, independent artists have to find creative ways to get their music discovered without falling victim to the algorithm. Bigger artists backed by the major label system dominate these streaming services, especially on Spotify. The economic model streaming services rely upon has been maligned by artists the world over, especially by songwriters.

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